Marketing campaign
Overview
A fully integrated advertising and marketing campaign will be implemented for HIC incorporating national advertising in industry publications, social media, online advertising, email, word of mouth and other conferences/events.
Target market
The marketing campaign will be focused on targeting health informatics professionals.
- E-health and health informatics experts
- Health CEOs and CIOs
- Government policy makers
- Clinicians
We are expecting over 750 delegates to attend the conference.
| Magazine Advertisement | Social Media | Online Advertising |
| To create awareness of the conference and to generate registrations, magazine coverage in the form of advertisements,
editorial and diary dates will appear in key industry magazines. Magazines include but are not limited to: Pulse+IT 
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HISA are very active in using social media to increase conference awareness and knowledge of industry movements, current
research and any important updates we feel would be of valuable to followers. Twitter Start following @HISA_HIC now to stay up to date with conference information and to learn about our program and speakers. Facebook Stay up to date with HISA and HIC news easily on facebook. LinkedIn Connect with HISA through linkedIn and stay updated. |
The supporting organisations of the conference will promote the conference to their members on their online events calendars and
home pages. The HIC 2014 website will be active pre and post conference and will be kept up to date with the latest information in regards to the conference. |
| Word of Mouth | Other conference and events | |
| A series of regular emails will be sent to the HISA database in the lead up to the conference, informing delegates about the range of exhibitors,
conference program, keynote speakers. An email will be sent to registered delegates in the lead up to the conference communicating the key information and benefits of attending the conference. |
The health IT industry is a very close community so word of mouth is key to marketing HIC 2014. As HISA events are well received by the delegates, it's no doubt word of mouth is so successful. Various testimonials about HIC and HISA can be viewed on the home page. | HISA state branches hold 6 events annually. The events are attended by members and non-members. During these events HIC will be
promoted through various channels. Due to our affiliations with various other organisations will be providing HIC 2014 flyers for conference satchels at other conferences whose delegates would find HIC a valuable conference to attend. |