Nova Southeastern University’s College of Pharmacy recently launched America’s first Center for Consumer Health Informatics Research to deliver health care solutions through social media and cell phones.

The center’s mission is to make new health discoveries using consumer health informatics (integration of patient preferences, behaviors, and technology) to improve health. It will use the participatory medicine model to gain insight about patient habits and other trends in health care. These discoveries can then be used to help the public make better informed personal health care decisions...